Cassie Mogilner Holmes, Ph.D.

Cassie Mogilner Holmes, Ph.D.

Associate Professor of Marketing and Behavioral Decision Making Donnalisa ’86 and Bill Barnum Endowed Term Chair in Management UCLA Anderson School of Management

I study happiness, highlighting the role of time. I seek to develop empirically-based knowledge to inform how individuals should think about and spend their time to make their lives better. My research examines such questions as how focusing on time (rather than money) increases happiness, how the meaning of happiness changes over the course of one’s lifetime, how gifting time through experiences cultivates happiness in relationships, and how much happiness people enjoy from extraordinary and ordinary experiences. Across these inquiries, my findings highlight the utter happiness that stems from connecting with people in the present moment.